Rolls-Royce Dawn discontinued to make room for Spectre EV production

Rolls-Royce Motor Cars has just signalled the end of one of its commemorative eras, as it officially announced the end of the production of the Rolls-Royce Dawn convertible. This is done to make room for the production of the Rolls-Royce Spectre EV, which is set for launch in late 2023.

Having introduced the Dawn back in 2015 to replace the Rolls-Royce Phantom Drophead Coupe, the Rolls-Royce Dawn throughout its seven-year production run has become the best-selling drophead in the brand’s history. However, all good things must come to an end as the British luxury carmaker looks forward to its future with Electric Vehicle (EV) technology.

Rolls-Royce Dawn Silver Bullet

The birth of the Dawn convertible was originally inspired by the brand’s ‘Silver Dawn’, which was a luxury sedan produced from 1950 to 1955. Built upon the basis of the Rolls-Royce Ghost, the Dawn was created to satisfy the needs of customers who wanted a glamorous, romantic, and super luxurious motoring experience, but also at the same time wanted a car that can do so in a fashion in tune with their contemporary tastes and lifestyles.

Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös said, “In reviving the Dawn nameplate, Rolls-Royce reinvigorated something much more than a motor car – like the glamorous convertible it drew inspiration from, the contemporary Dawn has come to characterise a modern expression of ‘la dolce vita’; a way of living that embraces the beauty and richness of life. Dawn truly reflects the joy of good company, the thrill of adventure and the peace of quiet reflection. Indeed, this motor car is a testament to the modern art of living, recalling ‘la dolce vita’ spirit in every detail.”

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Rolls-Royce Dawn Silver Bullet

“As production of Dawn draws to a close, we can reflect on an extraordinary chapter in the marque’s history. This beautiful motor car perfectly embodies contemporary luxury while celebrating the marque’s founding principles and heritage,” he added.

The Rolls-Royce Dawn was the brand’s final internal combustion engine (ICE) powered convertible. But now that it is discontinued, it leaves the Ghost, Phantom, and Cullinan as the remaining models carrying the brand’s twin-turbo V12 engine legacy.

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