2023 Proton X90 launched in Malaysia, from RM123,800

Proton has just launched the 2023 Proton X90, its third SUV, third X-series model, and its first hybrid vehicle. Yes, the Proton X90 is available as a hybrid only and runs a 48V mild hybrid system. Prices for the 2023 Proton X90 start at RM123,800 and there are four variants available

  • Proton X90 Standard – RM123,800
  • Proton X90 Executive – RM130,800
  • Proton X90 Premium – RM144,800
  • Proton X90 Flagship – RM152,800

By the way, if you’re looking to renew your insurance, you can get a 10% rebate and cash back at the end of your policy if you renew with MotorTakaful by Etiqa. Just log on to www.motortakaful.com.

You already know that the Proton X90 is based on the Geely Haoyue/Okavango, but the X90 sports the signature Proton look. You get an evolved version of the infinite weave which resembles a ‘songket’ pattern on the grille, the new Proton logo at the front and back, and a Proton lettering on the tailgate. If anything, the X90 sports a serious and elegant look all around. If you’re wondering, the X90 is about the size of a Mazda CX-8, Hyundai Santa Fe, or Kia Sorento.

Standard exterior equipment on the X90 are:

  • 18-inch alloy wheels
  • Full LED headlamps
  • Manual tailgate

The ‘Executive;’ variant adds the following features to the exterior:

  • Power tailgate
  • Auto headlamps with Follow-me-Home function
  • Auto Rain sensing front wipers
  • Power Tailgate

The ‘Premium’ variant adds:

  • 19-inch alloy wheels
  • Power tailgate with nearby auto open

While the Flagship variant adds on:

  • Panoramic sunroof

As for colour options, there are 6 choices for the Proton X90:

  • Snow White
  • Armour Silver
  • Jet Grey
  • Cinnamon Brown (Executive, Premium, and Flagship only)
  • Ruby Red (Executive, Premium, and Flagship only)
  • Marine Blue (Premium and Flagship Only)

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Powering the Proton X90 is a sole 48V mild hybrid powertrain. The hybrid system consists of a 1.5-litre 3-cylinder TGDI engine and a Bel Starter Generator (BSG). All power is sent to the front wheels only and the X90 utilises a 7-speed DCT. Details of the X90’s hybrid powertrain are as such:

  • Powertrain: 48V mild hybrid system, 1.5L 3-cylinder TGDI engine with BSG
  • System maximum output: 190 hp (metric)
  • System maximum torque: 300 Nm
  • Engine maximum output: 177 hp (metric)
  • Engine maximum torque: 255 Nm
  • BSG maximum output: 13 hp (metric)
  • BSG maximum torque: 45 Nm
  • Transmission: 7-Speed DCT
  • Drivetrain: Front-wheel drive (FWD)

RELATED: 2023 Proton X90 first drive – decent ride, but hard to hide that 3-cylinder sound

Inside, the Proton X90 comes in both 7-seater and 6-seater configurations. All variants except for the Flagship come with a 7-seater configuration. It’s a generally spacious interior with decent premium touches for a family car.

As standard, the X90 is equipped with the following interior features:

  • 7-seater configuration
  • Fabric seats
  • 12.3-inch touchscreen head unit
  • Standard meter cluster
  • Reverse Camera
  • Manually-adjustable driver seat
  • Manually-adjustable front passenger seat
  • Intelligent entry with push start button
  • Walk Away Auto Lock
  • Remote Engine Start
  • Front welcome lamps
  • All power windows with anti-trap
  • Dual-zone automatic climate control
  • 6 speakers

The ‘Executive’ variant adds the following interior features:

  • Leatherette seats
  • 6- way Power-adjustable driver seat
  • Ventilated front seats
  • 360° view camera with 3D display
  • Full LCD meter cluster

Up a tier, the ‘Premium’ variant adds:

  • Nappa leather seats
  • Nappa leather steering wheel
  • Wireless mobile phone charger
  • 6-way Power-adjustable driver seat with lumbar 2-way
  • 4-way Power-adjustable front passenger seat
  • Auto-dimming rearview mirror
  • Security tint
  • Ambient lighting

In its range-topping form, the X90 Flagship gets the above-mentioned features in the ‘Premium’ variant but also adds:

  • 6-seater configiration
  • 2nd-row captain seats
  • Panoramic sunroof
  • Power adjustable front passenger seat with ‘Boss Switch’

In the safety department, it is only the ‘Premium’ and ‘Flagship’ variants that are equipped with the full suite of Advanced Driver Assistance Systems (ADAS). This includes:

  • Autonomous Emergency Braking with Pedestrian Detection
  • Forward Collision Warning
  • Lane Departure Prevention
  • Lane Centering Control
  • Lane Departure Warning
  • Emergency Lane Keep Assist
  • Intelligent Cruise Control
  • Adaptive Cruise Control with Stop & Go
  • Lane Change Assist
  • Intelligent High Beam Control
  • Door Opening Warning
  • Rear Collision Warning (First for Proton cars)
  • Rear Cross Traffic Alert (First for Proton cars)
  • Traffic Sign Information (First for Proton cars)

The Proton X90 is the latest addition to the Proton family that nicely coincides with the 40th-anniversary celebration of the company. Included in the price of the 2023 Proton X90 is a 5-year/unlimited mileage manufacturer warranty. It also comes with:

  • 6 times free labour for servicing
  • 5-year data package worth 1GB a month
  • Loan interest rates from 2.1% per annum
  • Proton Insurance Programme

Early birds enjoy the following special offers:

  • 5-year data package extra 4GB/month
  • Proton X-watch worth RM1,499
  • Accessories Package worth RM779
  • Upgraded Proton Insurance Programme



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