Car Launches

2023 Proton X90 launched in Malaysia, from RM123,800

May 7, 2023 6:14 pm

Proton has just launched the 2023 Proton X90, its third SUV, third X-series model, and its first hybrid vehicle. Yes, the Proton X90 is available as a hybrid only and runs a 48V mild hybrid system. Prices for the 2023 Proton X90 start at RM123,800 and there are four variants available

Proton X90 Standard – RM123,800
Proton X90 Executive – RM130,800
Proton X90 Premium – RM144,800
Proton X90 Flagship – RM152,800

By the way, if you’re looking to renew your insurance, you can get a 10% rebate and cash back at the end of your policy if you renew with MotorTakaful by Etiqa. Just log on to www.motortakaful.com.

You already know that the Proton X90 is based on the Geely Haoyue/Okavango, but the X90 sports the signature Proton look. You get an evolved version of the infinite weave which resembles a ‘songket’ pattern on the grille, the new Proton logo at the front and back, and a Proton lettering on the tailgate. If anything, the X90 sports a serious and elegant look all around. If you’re wondering, the X90 is about the size of a Mazda CX-8, Hyundai Santa Fe, or Kia Sorento.

Standard exterior equipment on the X90 are:

18-inch alloy wheels
Full LED headlamps
Manual tailgate

The ‘Executive;’ variant adds the following features to the exterior:

Power tailgate
Auto headlamps with Follow-me-Home function
Auto Rain sensing front wipers
Power Tailgate

The ‘Premium’ variant adds:

19-inch alloy wheels
Power tailgate with nearby auto open

While the Flagship variant adds on:

Panoramic sunroof

As for colour options, there are 6 choices for the Proton X90:

Snow White
Armour Silver
Jet Grey
Cinnamon Brown (Executive, Premium, and Flagship only)
Ruby Red (Executive, Premium, and Flagship only)
Marine Blue (Premium and Flagship Only)

Powering the Proton X90 is a sole 48V mild hybrid powertrain. The hybrid system consists of a 1.5-litre 3-cylinder TGDI engine and a Bel Starter Generator (BSG). All power is sent to the front wheels only and the X90 utilises a 7-speed DCT. Details of the X90’s hybrid powertrain are as such:

Powertrain: 48V mild hybrid system, 1.5L 3-cylinder TGDI engine with BSG
System maximum output: 190 hp (metric)
System maximum torque: 300 Nm
Engine maximum output: 177 hp (metric)
Engine maximum torque: 255 Nm
BSG maximum output: 13 hp (metric)
BSG maximum torque: 45 Nm
Transmission: 7-Speed DCT
Drivetrain: Front-wheel drive (FWD)

Inside, the Proton X90 comes in both 7-seater and 6-seater configurations. All variants except for the Flagship come with a 7-seater configuration. It’s a generally spacious interior with decent premium touches for a family car.

As standard, the X90 is equipped with the following interior features:

7-seater configuration
Fabric seats
12.3-inch touchscreen head unit
Standard meter cluster
Reverse Camera
Manually-adjustable driver seat
Manually-adjustable front passenger seat
Intelligent entry with push start button
Walk Away Auto Lock
Remote Engine Start
Front welcome lamps
All power windows with anti-trap
Dual-zone automatic climate control
6 speakers

The ‘Executive’ variant adds the following interior features:

Leatherette seats
6- way Power-adjustable driver seat
Ventilated front seats
360° view camera with 3D display
Full LCD meter cluster

Up a tier, the ‘Premium’ variant adds:

Nappa leather seats
Nappa leather steering wheel
Wireless mobile phone charger
6-way Power-adjustable driver seat with lumbar 2-way
4-way Power-adjustable front passenger seat
Auto-dimming rearview mirror
Security tint
Ambient lighting

In its range-topping form, the X90 Flagship gets the above-mentioned features in the ‘Premium’ variant but also adds:

6-seater configiration
2nd-row captain seats
Panoramic sunroof
Power adjustable front passenger seat with ‘Boss Switch’

In the safety department, it is only the ‘Premium’ and ‘Flagship’ variants that are equipped with the full suite of Advanced Driver Assistance Systems (ADAS). This includes:

Autonomous Emergency Braking with Pedestrian Detection
Forward Collision Warning
Lane Departure Prevention
Lane Centering Control
Lane Departure Warning
Emergency Lane Keep Assist
Intelligent Cruise Control
Adaptive Cruise Control with Stop & Go
Lane Change Assist
Intelligent High Beam Control
Door Opening Warning
Rear Collision Warning (First for Proton cars)
Rear Cross Traffic Alert (First for Proton cars)
Traffic Sign Information (First for Proton cars)

The Proton X90 is the latest addition to the Proton family that nicely coincides with the 40th-anniversary celebration of the company. Included in the price of the 2023 Proton X90 is a 5-year/unlimited mileage manufacturer warranty. It also comes with: