Peugeot is finally back in Malaysia under a new brand representative, and they’re coming back with a vengeance and even more swagger. After launching the 3008 and 5008 SUVs just a couple of months ago, Bermaz Auto Alliance has now unveiled the all-new Peugeot 2008 here in Malaysia.
The ultra-stylish crossover will be offered in one single variant, called the Allure, priced at RM126,753. It’ll also be assembled locally in Malaysia at the Stellantis manufacturing plant in Gurun, Kedah, and exported to neighbouring nations.
On the outside, the all-new Peugeot 2008 carries many of Peugeot’s latest signature design hallmarks, such as the lion fang daytime-running lights (although physically disconnected from the main headlight element here), and the claws tail lights at the rear, connected by a gloss black trim piece.
In terms of standard equipment, the Peugeot 2008 in the Allure trim comes as standard with 17-inch Black Onyx diamond-cut wheels and all-LED lighting fixtures. It’s also now physically larger than before thanks to its longer body and wheelbase, resulting in a larger bootspace (by 74 litres).
Inside, the mini Pug gets the signature Peugeot i-Cockpit dashboard design, characterised by the tiny steering wheel (which is supposed to be aligned below the instrument cluster), floating infotainment display panel, and the piano keys control button stack in the centre.
The infotainment display is sized seven-inches diagonally, and comes with Apple CarPlay and Android Auto connectivity as standard. But to us, the key highlight on the interior is the 3D holographic instrument cluster.
According to Peugeot, the 3D instrument cluster projects animated displays and data on a “holographic” layer according to importance or urgency, and supposedly helps improve reaction time by half a second.
In our tests, although we couldn’t quantify the specific reaction time gains, we definitely agree that it helps us concentrate better on the road, as the most important information such as driving speed is presented up front and “in your face”, making it significantly easier to understand at a glance.
The Peugeot 2008 here in Malaysia is powered by a 1.2-litre three-cylinder PureTech turbocharged engine that’s inherited from the previous generation. However, the French marque says that the engine has been significantly improved, not only for better reliability, but also a higher system output at 131 hp and 230 Nm. Drive is sent to the front wheels via a six-speed automatic gearbox.
Safety wise, the all-new Peugeot 2008 comes equipped with several advanced driver assistance features such as autonomous emergency braking and lane-keeping assist, alongside blind-spot monitor and six airbags as standard.
A full review of the mini (but also bigger) Pug is coming soon, but for now, feast your eyes on these photos!