Rolls-Royce has the youngest buyers among all BMW Group brands

Yes, that’s right – even younger than Mini and BMW themselves. Granted, Rolls-Royce definitely moves fewer cars per year than every other brand in BMW’s stable, but still – there seems to be a lot of rich young people, and they’re all flocking towards the ultra-luxury British marque.

Speaking to Automotive News Europe at the launch of their new electrification plans and the reveal of the Spectre EV last week, Rolls-Royce CEO Torsten Mueller-Oetvoes revealed that their average customer is just 43-years old – most of them located in China and the USA.

The youthful buying crowd was part of the reason why Rolls-Royce went for a coupe for their first-ever EV product. “A coupe is very emotional car and for us, it was very important that we make a statement,” Mueller-Oetvoes told the publication.

Additionally, he also said that it’s a common misconception that Rolls-Royce buyers prefer to be chauffeured around – more than 80% of their buyers actually prefer to drive their cars themselves, and that’s why they felt that a two-door, two (proper) seater coupe will be the best way to dispel that image.

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The Spectre will take the Wraith‘s place in Rolls-Royce model line-up after its official market launch in the fourth quarter of 2023, especially in markets such as the U.S. since the latter was discontinued in the market due to emissions regulations.

Although the Spectre bears some similarities to Wraith especially in its silhouette (which is pretty much the only thing we can see from the teaser), the Rolls-Royce boss is quick to point out that this won’t be the case.

“It is not in any way the successor of the Wraith. It’s a different proposition for our clients. It will feel very different, it will look very different,” Mueller-Oetvoes said.

The all-electric Rolls-Royce Spectre EV is set to be launched in 2023! Read more about it here.

No details on the Spectre’s electric innards were offered just yet, but the luxury carmaker said that it’ll be built on the same architecture as the latest Ghost and Phantom models. Before its launch, Rolls plans to put the Spectre through 2.5 million kilometres of road testing – more than any of their other products previously.

Following the launch of the Spectre, Rolls-Royce has also committed to becoming a fully electric brand by 2030.


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