Rolls-Royce Motor Cars has just announced that it will introduce its first electric car in Q4 of 2023. It’s called the Spectre, with on-road testing set to take place soon.
“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies,” said Rolls-Royce.
“Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal,” they added.
According to Rolls-Royce, it is the most significant day for the company since 4th May 1904. On that day, the company’s founding fathers, Charles Rolls and Sir Henry Royce, met for the first time and decided to create the best motor car in the world.
117 years later, Rolls-Royce is set to carve a new legacy for itself with the first, super-luxury electric car.
“It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023,” said Rolls-Royce.
The electric revolution for the world’s most well-known luxury motor car isn’t an overnight one. In fact, it’s been years in the making. When the Phantom debuted in 2017, it was built on a platform that was not only meant for internal combustion engines but can also accommodate different powertrains.
Rolls-Royce has been experimenting electric powertrain from as early as 2011 when they revealed the 102EX, a fully functional electric Phantom. This was followed by the 103EX in 2016.
With on-road testing set to begin, the new Spectre will endure over 2.5 million kilometres of testing. It will also be subjected to simulation that’s equivalent to more than 400 years of use.
“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”
With the announcement, the company has set a goal for its entire line up to be fully electric by 2030. By then, Rolls-Royce will no longer produce or sell vehicles with internal combustion engine.