Honda Malaysia has resumed its operations and gearing up to regain momentum

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Honda Malaysia has officially resumed all its operations, both at the Melaka manufacturing plant and the operations office in Selangor as well as its dealerships nationwide and following the strict SOPs laid out by the respective government agencies.

“In our plans to regain the momentum and set a new benchmark in the market, Honda Malaysia has lined up new models that feature Honda’s Next Generation Advanced Technology to be launched in the coming months,” said Honda Malaysia, Managing Director and CEO, Ms Madoka Chujo.

Based on the timeline of Honda Motor Thailand, only two candidates are on the radar for us Malaysians- Honda City Hatchback (regular iVTEC and hybrid eHEV) and all-new Honda Civic Turbo. The all-new Honda HR-V/Vezel that was launched in Japan earlier this year has yet to be launched in ASEAN or North America, while Honda Malaysia just last week introduced the current generation 2021 Honda HR-V Hybrid.

As of August 2021, the Civic, Accord, HR-V and CR-V models all have continued their respective segment leadership position with 72%, 36%, 71% and 24% of the segment market share respectively.

Apart from the September Special Benefits promotion offering rebates and rewards of up to RM6,000 with a new purchase of selected Honda models, the Special Financing Program continues to be offered until the end of the year. This initiative allows customers to pay lower monthly instalments during the early stage of their new Honda ownership.

An online pre-booking platform has also been created to minimised contact and movement. It can be accessed from anywhere- the HondaTouch smartphone app or at Honda Malaysia’s official website. Scheduling service appointments via the HondaTouch smartphone app is also encouraged for a smoother and more efficient process.

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The company also took the opportunity to thank the government and relevant authorities for the reopening of the manufacturing sector as well as automotive sales which Honda Malaysia undertook careful planning and stringent actions to ensure everyone’s safety, both internally and externally.

“We are pleased that 80% of Honda associates have been fully vaccinated as part of our effort to help curb the spread of COVID-19. This effort was also accelerated by the Public-Private Partnership COVID-19 Industry Immunisation Programme (PIKAS). Full vaccination is expected to be completed by October,” Ms Chujo continued.

During the mandatory shutdown of its operations, Honda Malaysia undertook several initiatives to help the communities in need, such as distributing necessities to six charity homes and contributing food and beverage packs to patients under quarantine.


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