As part of Lotus Cars revitalization of the brand, the company has unveiled a new global retail identity for its showroom. The first showroom to feature the new look is the Lotus Bahrain showroom.
The new showroom with plenty of glass and large Lotus signage is located at the premium and luxury retailers’ section of the exclusive Moda Mall shopping complex in Manama, the capital city of the Kingdom of Bahrain.
The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly on the company’s design and engineering prowess. Sculptural and artistic in its execution, it captures the energy of the brand as it transforms from a UK sports car company to a genuine performance car player on the world stage.
The new retail identity is aimed to deliver an integrated physical and digital experience of the Lotus brand and product utilizing the latest technologies with beautifully crafted furniture.
Lotus Bahrain is operated by Adamas Bahrain Motors Company WLL, part of a highly respected automotive retail business with a wealth of experience in selling performance, premium and luxury cars across the Middle East and Asia.
“We are delighted to be working with our dealer partner Adamas Motors at the all-new retail site in Bahrain. It is the perfect location for the world debut of our new retail identity and it looks brilliant,” said Lotus Sales and Aftersales, Executive Director, Geoff Dowding.
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Dowding added, “Our new identity has been designed to adapt to the different markets that Lotus sells in around the world today – and will sell in tomorrow – and to reflect the cultural nuances and different consumer preferences in those markets. The inherent flexibility of what we have created will be perfect for all environments, whether they’re solus or multi-franchise, urban or out-of-town, high street or shopping mall, single or multi-storey, pop-up, seasonal or permanent.”
Currently on display in Lotus Bahrain is the Lotus Evora GT and Lotus Exige Final Edition. Both will be joined by the brand-transforming new Lotus Emira later in the year.
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At launch, the new Lotus Emira will be powered by the same 3.5-litre V6 engine previously seen in the Exige and Evora. Later in 2022, it’ll also be offered with a Mercedes-AMG sourced 2.0-litre turbocharged mill with outputs to range from 365 hp to 405 hp with up to 430 Nm of torque.
Lotus Bahrain showroom