Digital used car marketplace MyTukar has launched a new fundraiser campaign called #MyTukarCares, where it aims to raise over RM1 million to provide support and assistance to over 10,000 families across the country facing economic hardships during the current movement control orders (MCO).

MyTukar is partnering with MyGroser, The Food Purveyor (TFP), along with several non-governmental organisations (NGOs) for the fundraiser, which will run from July through to the end of August.

The NGOs involved are Free Makan, Making Orang Asli Mother’s Independent (MOAMI), Seri Jayanti Welfare Organisation, Pejabat Adun Kampung Tunku, The Hope Branch, Care & Share Circle (volunteer group), and the Dignity for Children Foundation.

The #MyTukarCare campaign will raise funds via three channels – donations from MyTukar and its employees, transactions made via the MyTukar platform, and through contributions from existing business partners and customers.

Almost the entire of Selangor, plus several localities in KL have been placed under EMCO until the 16th of July. Full list of locations, plus SOPs during the EMCO period is available here.

MyTukar CEO, Jeffrey Ong said, “We started this campaign to support Malaysians that are in dire need of food and essentials. In support of this cause, almost all the revenue generated via myTukar transactions will be donated to the NGOs that we are working with.

“We also pledge RM50 for every car sold and RM100 for every car bought through our bidding platform. Internally, we have already managed to raise over RM100,000,” he added.

Online grocery store MyGroser meanwhile will be providing support by contributing proceeds from purchases of its ‘Malaysia, Together’ vouchers. On top of that, MyTukar will additionally top-up an additional 20% for every RM1 spent. Once the funds have been raised, myTukar will be working with the NGOs to identify families in need.

On the other hand, The Food Purveyor (TFP), who currently operates three supermarket brands: Village Grocer, Ben’s Independent Grocer (B.I.G.), and Pasaraya OTK, will be acting as a food supplier for the campaign, ensuring that essentials are delivered to the families.

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“Our purpose has always been to serve the needs of our communities and customers. Today, more so than ever, we need to come together as a nation,” said MyGroser CEO Stephen Francis. “With myTukar and like-minded partners, we will be able to provide and help as many communities as we can.”

TFP CEO Geoff King added, “With COVID-19 upending numerous lives globally, and with the government and frontliners fighting to combat the spread of the virus, it is up to businesses to step up to the plate, to lend a helping hand to the community and people at large.”