myTukar has just launched its new brand identity to better reflect its association with its parent company, Carro, and their vision to be the No.1 used car marketplace in Southeast Asia and beyond.
myTukar’s rebranding announcement follows the brand’s rapid growth digitally and its recent physical expansion nationwide. Over the years, the company’s transaction volumes grew by 63% for wholesale, 260% for retail, with net revenue increasing by 89%. In line with myTukar’s strategy to drive growth and sales, the rebrand aims to bring the company closer to consumers and prepare for further geographical expansion.
myTukar, CEO, Derrick Eng said, “Many things have changed since the start of the pandemic: our lifestyle, habits, preferences, and now, as we transition into the endemic phase, there is no better time to “tukar” your ride too. With our collective effort as a company, alongside our partners, dealers, and customers who trust in our credibility, the used car industry has never been so accessible, transparent, and trusted.
“The improvement to myTukar is beyond rebranding; we have integrated our capabilities, business, data intelligence, and technical knowledge with our parent company, CARRO to bring even better value to our customers,” he added.
According to myTukar, demand for used cars have shot up by 8% in the first quarter of 2022. As such, the company will be hosting another automotive fair at its flagship retail showroom – the myTukar Retail Experience Centre – in Puchong South. The event offering over 1,000 myTukar Certified Pre-owned cars available, began on the 1st of July and will end today.
Customers will be able to obtain on-the-spot trade-in value for their vehicles, enjoy a low interest rate of 1.88%, same-day loan approval, and even car collection. Participating banks include Maybank, CIMB Bank, Public Bank, RHB Bank, Hong Leong Bank, and myTukar’s financial service provider, Genie Financial Services.
Making customer convenience a key aspect, the company will soon introduce its fleet of flatbed trucks to deliver vehicles directly to customers’ doorstep.
The all-new brand look is just the start, with a series of exciting new changes lined up for the company. And customers won’t have long to wait, with myTukar’s first campaign powered by Carro all ready to roll out in the coming weeks.
Since its inception in 2018, myTukar today has evolved into an online marketplace that offers a comprehensive range of services for all aspects of car ownership, with over 4,000 sellers. Its digital platform enables users to conveniently buy or sell their vehicles, from the comfort of their own homes.
To find out more information on myTukar and its latest ventures, click here.
