Honda Malaysia Sdn. Bhd. (HMSB) has recently announced the arrival of its first woman Managing Director and Chief Executive Officer, Ms. Madoka Chujo who succeeded Mr. Toichi Ishiyama.

Commenting on her new role at Honda Malaysia that commenced on April 1st 2021, Ms Chujo said, “Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and has become one of the leading automotive brands in the country.

Could the City Hatchback be Ms Chujo first product launch in Malaysia?

“I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment.”

Ms Chujo has been with the Honda brand for 23 years in various roles in Japan, China, Spain and most recently as Vice President of Honda Canada Inc. She spent the bulk of her time in sales strategy, and her experience will be advantageous in ensuring that HMSB maintains its position as the number one non-national vehicle brand in Malaysia.

During his tenure of over three years in Malaysia, Mr. Ishiyama successfully led Honda Malaysia to achieve 900,000 units sales in 2019 and also maintained its position as the number one non-national vehicle brand for six consecutive years since 2015. In addition, under Mr. Ishiyama’s watch, the company celebrated a remarkable milestone of reaching the one-millionth sales unit in March 2021. This achievement is particularly noteworthy as Mr. Ishiyama had to manoeuvre the company through a challenging time during the COVID-19 pandemic since March last year.

Mr Toichi Ishiyama, MD and CEO up to 2021

Mr. Ishiyama will be taking on a new role in Business Automobile, Business Strategy Division, Honda Motor Co. Ltd back in his home country Japan.