In conjunction with achieving the milestone of 900,000 units sold since its inception, Honda Malaysia organised the Honda Road to 900k Campaign as a way to thank their customers.
Over the weekend, nine Malaysians were crowned winners at the grand finale carnival and got to drive home brand new Honda cars, with models ranging from the Jazz all the way to a Honda Accord!
Honda Malaysia Managing Director and Chief Executive Officer, Toichi Ishiyama said, “We are very grateful to all our customers for their support who have made Honda a trusted car brand in Malaysia. We are very happy to reach such a significant milestone of 900,000 sales units since our establishment in 2002 and we want to celebrate it with all Malaysians.”
Of the 900,000 units sold by Honda Malaysia, around 95% of the overall sales volume were locally-assembled units, with the Honda City contributing 37%, followed by the Honda Civic at 15% and Honda CR-V at 11% since the company’s establishment. Demand for the Honda City is still strong, contributing 33% of total sales to date in 2019, with the HR-V and CR-V at 18% and 14% respectively.
Over 122,000 entries were received in the two-months contest period, where Honda Malaysia selected nine as the lucky winners. The nine new cars were handed over to Mohamad Adib Fida’iy bin Mohamad Hanapi (Civic), Lim Hong Ngee (HR-V), Nik Siti Nurhidayah Juhan (HR-V Hybrid), Yasmoon binti Osman (City), Fong Yee Wern (City Hybrid), Ee Shi Lin (Jazz), Chester Lim (BR-V), Lim Hock Kuang (CR-V), and Muhamad Abdul Hadi bin Junus (Accord).
The Honda Road to 900k Grand Finale took place over the weekend at the Bukit Jalil National Stadium car park, filled with various activities such as a 38-feet long water slide, racing simulators, food trucks and carnival games. Honda also took the opportunity to show off the upcoming refreshed Honda Civic with Honda Sensing technology, now open for booking.