As part of Kia Corporation’s brand transition, the company is using a simple prefix of ‘EV’ for their new dedicated battery electric vehicles (EV). This new naming will debut on the upcoming EV6, Kia’s first dedicated EV that is due to be globally launched at the end of this month.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated.” said Senior Vice President and Head of Kia Global Design Centre, Karim Habib.
The EV6 is expected to have some serious performance, based on last month’s presentation at the 2021 CEO Investor Day. Kia said their first dedicated EV, codenamed CV, will be defined by three key figures of 5,4 and 3 – a useable range of 500 kilometres, a 100 km-range in just 4 minutes of charging and a 0-100 km/h sprint time of 3.0 seconds. This makes the EV6 in a different league compared to the Ioniq 5.
The new EV6 takes the shape of a large crossover, with a distinct roof spoiler mark the start of the raked rear windscreen. The tail lamps cuts deep into the side of the vehicle, while also integrated to the deck lid like a duck tail.
The illumination of the tail lamps in the new Kia EV6 brings back memories of the ‘boomerang’ lamps on the Maserati 3200 GT from the late 90s.
All of Kia’s new dedicated EVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number that corresponds to the car’s position in the line-up.
Kia aims to launch as many as seven dedicated EVs by 2026, comprising of three passenger and four recreational vehicle models with the product offence to begin from 2023.