BMW Group Malaysia has announced today that its annual Premium Selection Fair that offers a wide range of pre-owned and preloved BMW and MINI vehicles, will take place via an all-new digital experience.
“The Premium Ownership Experience from the BMW Group is a complete 360-degree suite of privileges and services that is not only limited to the purchase, service and maintenance of the vehicle. Instead, it is a life cycle and ownership ecosystem where the vehicle is seen to move in a value chain of ownership,” said BMW Group Malaysia, Managing Director, Harald Hoelzl.
He added, “The best part about this new platform is that the entire process can be conducted contactless from the comforts of your home and is hassle-free, reiterating the vision of the BMW Group in digitalising its touch points around the world.”
This industry-first initiative will see over 300 BMW and MINI vehicles on a dedicated BMW Premium Selection microsite for viewing and purchase with attractive and limited-time offers exclusively on the digital platform.
Customers who purchase vehicles from the Premium Selection Fair will also be entitled to The dedicated site also enables potential owners of vehicles from BMW Group Malaysia’s Premium Selection range to be entitled to the BMW Group Malaysia Premium Ownership Experience which includes:
- Minimum of 12 months BMW Premium Selection Warranty
- 360-Degree Technical and Optical Checks of the vehicle
- Approved Vehicles and Service History
- Financing Offers from BMW Financial Services Malaysia
- Trade-In Offers
- BMW Roadside Assistance
