Mitsubishi Triton charts positive growth despite segment downturn

Despite the economic challenges due to the ongoing COVID-19 pandemic, the Mitsubishi Triton recorded a positive growth in May with 483 units sold, making it the only pick-up truck to do so.

The figure translates to a 1% sales growth compared to the same period last year, during a period where the pick-up truck market is experiencing a downsize of approximately 45%. Mitsubishi Motors Malaysia (MMM) also reported that the Triton now stands at 28% market share since the beginning of its financial year in April 2020.

Additionally, MMM also reported that the Triton has maintained a market share of 22% or higher since January this year. The pick-up truck managed 17.8% market share in the same period last year.

We pitched the Mitsubishi Triton against four other best-selling pick-up trucks in the country to see which is the best. Check it out here!

MMM showrooms and service centres have resumed operation since the commencement of phase four of the movement control order (MCO). Aside from the health and safety protocols in place at the Mitsubishi outlets to contain the spread of the virus, MMM has also launched the ‘Test Drive 2U’ online service to provide a worry-free experience to its customers.

MMM Chief Executive Officer, Tomoyuki Shinnishi said, “We thank our business partners and customers for playing their part to curb the spread of COVID-19 by adhering to the SOPs that have been set for all MMM showrooms. During the recovery phase of the MCO, MMM and its authorized dealers will still continue to follow all SOPs and guidelines strictly.”


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