The Triton was the only pick-up which successfully achieved positive growth and expanded its overall sales.
Mitsubishi Motors Malaysia (MMM) announced a 2.4% increase in sales for the Triton with 5,792 units sold from January to December 2019. It’s a real positive outcome considering that the pick-up truck segment saw a 21% downsize last year.
In spite of the challenging climate for pick-up truck sales, the Triton more than quadrupled its market share – from 3.8% to 16.5%. After its introduction early last year, the handsome pick-up has been the bread and butter for Mitsubishi – contributing to 71.2% of MMM’s overall sales.
“Our achievement this year also includes being ranked No.1 in J.D. Power 2019 Malaysia Customer Service Index (CSI) Mass Market Study. This is the second consecutive year for MMM to be ranked No.1 and remained in the top three positions for five consecutive years.
Momentum is unlikely to slow down with the introduction of the new Triton Quest, updated versions of the Adventure X and Premium AT models and a limited edition Triton Knight.