Maserati announces full electrified model lineup – first hybrid in 2020

After receiving funding by parent company Fiat Chrysler Automobiles (FCA), Maserati has announced their plans for the production of electrified vehicles, and development of new autonomous driving technology. 

In an unexpected announcement, Maserati has confirmed that all new models moving forward will either be fitted with a hybrid powertrain or fully electric. The first model to receive an electrified powertrain is the updated Maserati Ghibli, slated for next year.

The D-segment luxury sedan will also be equipped with Level 2 autonomous driving capabilities, with Maserati looking to progress to Level 3 in the near future, equipped with technology that would require minimal human intervention. 

Next in line will be the eagerly-awaited Maserati sports car, which will be Maserati’s first all-new model since 2015, as well as a new SUV which is expected to sit below the Levante

As part of the five billion Euro investment programme, Maserati will extensively upgrade its production facilities, but production of all vehicles will still remain in Italy. 

The brand’s headquarter in Modena has begun carrying out major production line upgrades to accommodate the electric powertrain of the new sports car. The carmaker’s Cassino and Turin production plants have also received 800 million Euros in investment, with the former to build a brand new production line.

The Modena plant will also feature a new paint shop, as well as a dedicated customisation workshop for Maserati’s new customisation programme for bespoke one-of-a-kind exclusive cars.

Production of the new models will complement the existing line-up of current Maserati range such as the Quattroporte and Levante, while the carmaker will be introducing the updated GranTurismo and GranCabrio to “herald the full electrification era for Maserati.”


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