The Maserati MCPura has just made its debut at this year’s Goodwood Festival of Speed, and while it has an all-new name, the car is really anything but. As you’d have already seen in the photos, the MCPura here is really just a lightly updated MC20 with new interior trims, colours, and rims.
So why even the new name, then? According to Maserati, the new name is to “reastablish” the model to “its rightful place, at the top and in its stomping ground”… whatever that means. As for the name itself, “MC” stands for Maserati Corse, while “Pura” means “pure” in Italian — likely a nod to its “pure” internal combustion engine (ICE) power in an increasingly electrified world.
But since it’s just a mild facelift, the new Maserati MCPura looks largely the same as its predecessor, with its carbon fibre body panels and “Butterfly” doors. New to the MCPura, specifically in the Cielo convertible variant, is a new retractable roof made of polymer-dispersed liquid crystal (PDLC) glass, which can switch from opaque to transparent in a second — the first in its class according to Maserati.
The car comes with new 20-inch alloy wheels and is complemented with new colour options which include: Devil Orange, Verde Royale, and Night Interaction. These additions expand the colour options available through Maserati’s Fuoriserie programme, which now offers up to 30 custom colours.
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Ditto the interior, with minor updates here only, including a new “Alcantara Ice” upholstery with a laser-etched Maserati Trident Logo. Other than that, you still get the same dual 10-inch displays for the digital instrument cluster and central infotainment system, complemented by an Alcantara-wrapped steering wheel with column-mounted pedal shifters.
Powering the Maserati MCPura is the same 3.0-litre twin-turbo V6 Nettuno engine that is assembled at Maserati’s highly acclaimed Modena facility. It produces 630 hp at a relatively high-revving 7,500 rpm and 720 Nm of torque low down at 3,000 rpm, both of which are unchanged from before.
The car retains the carbon fibre monocoque chassis and body panels from the outgoing MC20, keeping its weight to just 1,500 kg. While Maserati hasn’t quoted new performance figures, the MCPura should achieve similar – if not identical – times with the MC20 which records a 0-100 km/h time of 2.9 seconds and top speed of 325 km/h.
While it’s debatable whether a mild facelift and a new name can truly “reestablish” a car’s market standing, we’re still pleased to see Maserati’s “pure” mid-engined halo car live on without any form of electrification, for now.
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