Maserati has not been doing so hot recently. Sales for the Trident dropped by a whopping 57% last year, and the brand is also down some 48% year-on-year in the first quarter of 2025, with just 1,700 vehicles sold. Now, according to a report by Reuters, Stellantis is also considering offloading the storied Italian marque in a bid to cut its losses.
Two anonymous sources told the newswire that the move is part of a broader review of the parent company’s massive portfolio of 14 brands, headed by McKinsey & Co. The consulting firm was initially brought on in April to examine the impact of tariffs for Maserati and Alfa Romeo, and according to the sources, selling one or both brands remain on the table as an option to navigate the uncertain tariff situation.
That said, any of such decisions are still in the early stages, and we probably won’t know about any firm moves until significantly later. According to one source, there are still disagreements within the Stellantis boardroom for the Italian brand’s future. Some supposedly believe that the brand has value, as it is the only luxury marque within its portfolio, while others think Stellantis doesn’t have the resources to “sustainably re-launch” the brand.
As you’d expect, Stellantis’ official stance is to deny any alleged sales. In a comment to Reuters, a Stellantis spokesperson said, “Respectfully, Maserati is not for sale”. McKinsey declined to comment on the story.
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Discussions regarding Maserati’s sale would have begun many months ago, although we can’t imagine how it feels to be in the shoes of Stellantis’ new CEO, Antonio Filosa, who will officially be taking over the role today as Carlos Tavares’ successor.
Tavares, who led Stellantis since its inception, stepped down in December last year following disappointing sales in both the United States and internationally. The drop in sales has prompted calls to reassess the company’s direction, both from internal and external stakeholders.
The report noted that McKinsey has not been asked to look for a buyer for Maserati yet, although if we were to guess, Chinese carmakers would probably be most interested in taking ownership of the brand. Great Wall Motor (GWM), for example, is reportedly working on a new supercar, and would certainly benefit from Maserati’s experience on that front, especially with cars like the critically acclaimed MC20.
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