The 2019 PROTON Persona and Iriz: Intelligent choices for B-segment car buyers


Today, car buyers are spoilt for choice. There are plenty of cars that offer good looks, intuitive features, advanced safety features and most importantly, affordable prices but which do you choose? That depends on your financial standing of course, but for those looking for options priced below RM55,000, few cars stand out more than the 2019 Proton Iriz and Persona.

Several aspects of these cars stand out, particularly in the Premium variants, which come with an advanced Infotainment Head Unit (IHU) that allows owners to, amongst other things, quickly navigate and stream songs by using the Hi PROTON! catchphrase and voice commands. Thanks to these IHUs, the 2019 Iriz and Persona are the first cars in their class to offer 4G and Wi-Fi connectivity.

In addition to being equipped with powerful IHU systems, the 2019 Iriz and Persona sport a number of practical features. Both cars have two rear USB charging ports, keyless entry systems, parking sensors at the front and rear, and keyless entry with push start buttons. The best thing though are the competitive prices. Go a little down the range and the value for money proposition gets even more attractive with prices for the 2019 Persona starting from RM42,600 while the 2019 Iriz kicks off from just RM36,700.

PROTON is driven to serve customers better.

Driven to Perform Better

Purchasing a car is a fairly straightforward affair, but ensuring that your Proton remains in tip top shape requires the right technical know-how, which can be found at the many PROTON 3S/4S centres around Malaysia. PROTON has committed to not only upgrade existing service centres, but also to ensure that they are manned by friendly and knowledgeable staff who are capable of providing you with quality sales and after-sales service by following a set of standard operating procedures.

In addition, PROTON also scrutinises each and every vehicle that rolls out of its Tanjung Malim plant, before they reach showrooms. This is done by implementing the Geely Global Customer Product Audit (GCPA) system. With GCPA, PROTON is able to identify and rectify any possible issues related to design, parts quality and manufacturing aspects on a vehicle on the production line before it reaches the showroom. This is one of the benefits of being part of a big automotive group as Geely also uses GCPA as part of their manufacturing process.

PROTON’s product engineers have also worked tirelessly to improve both cars. With over 300 new or improved parts on the 2019 Iriz and Persona, big strides have been made in refinement, quality and equipment levels resulting in cars that offer customers a tempting purchase proposition.

Poised to Lead

They say nothing beats a test drive and if you’re interested in the 2019 Persona and Iriz, you should head to the closest PROTON showroom to try them out. If you visit one of the 100 3S/4S outlets in the Proton network of outlets, you will also experience a high level of customer service as the brand seeks to uplift itself. Comfortable customer lounges, free Wi-Fi, complimentary refreshments, these are just some of the improvements Proton dealers have made as the company seeks to become a leader in customer service.

If you still need a reason to try them out, consider also that both cars come with attractive packages as standard including free labour service, low financing rates and multiple incentives for those who insure their purchases with PROTON’s panel of insurers. All that’s left to do is to visit the dealer and to say ‘Hi Proton!’ and you could be at the beginning of owning the most intelligent cars in the class.


Denis Wong

Denis Wong

In the age of misinformation and spin, Denis prefers candour and a counterpoint, because the truth matters.
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