You see their names in the papers, you come across their pictures on the Internet but most times, how these high-ranking executives really are in person and what goes on in their minds is a mystery to most of us.
So here it is, a new series that brings together all the big boys from different car manufacturers, to the grill.
In this first episode, you have the quick-talking, eloquent, super-wired VP of Sales & Marketing of Mercedes-Benz Malaysia, Mark Raine, on one side of the Mercedes-AMG G63, while the other, you have the aggressive, no-nonsense business journalist, Khoo Hsu Chuang from BFM89.9’s “The Breakfast Grille”.
Mark has been in Malaysia since 2014 and in that period, had transformed the Mercedes-Benz brand beyond local recognition. His tenure in Malaysia however has ended and will be progressing to a new role in South Korea.
In this video, watch these two heavyweights in their own right discuss on all things Mercedes-Benz Malaysia and the local automotive market – from changing consumer’s perception, changing the brand’s approach into a more customer-centric one, tackling the pesky issue of competition from grey importers, challenges the Malaysian car industry would face, electrification and more!