Kia’s new B-Segment SUV interior looks like a great place to be in



The compact SUV segment is a highly lucrative business and more and more brands are looking to get a piece of the growing pie. Kia Motors today revealed an interior sketch of the cabin of its all-new B-Segment SUV which is due for global unveiling in the coming months.

From the sketches we can have a glimpse of what’s to come from the Korean carmaker and the press materials promise “high-quality materials throughout with a focus on technology, creating a modern ambience to appeal to young-at-heart, tech-savvy buyers.” Looking at Kia’s recent products from the humble Picanto to the mighty Stinger, we can certainly get our hopes up.

At the centre is a floating 10.25-inch touchscreen infotainment system with Apple CarPlay and Android Auto connectivity. Below the air vents is a row of tactile buttons for the climate control while the driver will be looking at an LCD multi info display sandwiched between two analogue dials. The multifunctional steering wheel should also offer paddle shifters on selected model variants.

Also announced is the Kia’s Sound Mood Lighting technology which changes the cabin’s ambient lighting variably to a series of pre-set moods such as romance, party time, midnight city, travelling and etc.

Head of Kia Styling at Kia Motors Corporation, Byung Chul Juh commented: “We have focused on designing a cabin unlike any other in the small SUV segment, with a greater sense of depth and richness to the design. Our newest model will offer greater pleasure and satisfaction to our customers, with a premium-quality interior that benefits from sophisticated design details.”