Volvo Car Malaysia urges all car occupants to buckle-up with its #SafeDrive campaign

Aimed at raising awareness on the importance of using safety belts for all car occupants, Volvo Car Malaysia (VCM) has launched #SafeDrive with Volvo Car Malaysia road safety campaign. In an effort to reduce road fatalities during the Hari Raya festive season, for this campaign VCM will work closely with the Road Safety Department (JKJR) and the Malaysian Institute of Road Safety Research (MIROS).

“All automotive safety technologies rely on the three-point safety belt as a reference point. Without the safety belt, any protective or preventive features in a car could become ineffective. The misconception that the public have is that airbags, crash structures, and active safety systems alone are enough to protect in-car occupants; this is of course, inaccurate,” explained Mr Nalin Jain, Managing Director of VCM.

(From left) YBrs Dr Siti Zaharah Ishak, Director General of the Malaysian Institute of Road Safety Research (MIROS); Mr Nalin Jain, Managing Director of Volvo Car Malaysia; and Encik Azharul Izwan bin Puaadi, Federal Territory of Kuala Lumpur Director, Road Safety Department Malaysia (JKJR); testing the safety belt rig that demonstrates the impact of a 5 kph collision.

Invented by Volvo engineer Nils Bohlin in 1959, the three point safety belt became the single most important safety innovation ever introduced in cars, and based on internal data collected by Volvo Cars since the 1960s, it has been estimated that the three-point safety belt has saved more than a million lives.

The #SafeDrive with Volvo Car Malaysia road safety campaign will be rolled-out via various mediums including radio, newspapers, websites, social media platforms, and through authorised dealerships.


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