Bosch launches ‘Drive for Life’ campaign advocating for safer cars and safer roads

Bosch Automotive Aftermarket Malaysia (Bosch AA) introduced a car and road safety campaign called ‘Drive for Life’ to raise awareness among drivers on the importance of regular vehicle maintenance and the usage of quality car parts.

Officiated by YB Anthony Loke, Minister of Transport and YB Hannah Yeoh, Deputy Minister of Women, Family and Community Development, the three-year long campaign will be executed in three phases – Educate, Engage, and Empower.

“From our surveys done in 2018, more than 50 percent of Malaysian drivers lack knowledge in basic car maintenance and its impact on passenger, car and road safety. Through the ‘Drive for Life’ campaign, Bosch’s impart automotive expertise to equip drivers with basic vehicle maintenance knowledge when drivers encounter a car problem,” said Marcio Coelho, Director of Sales and Marketing Services of Bosch Automotive Aftermarket for Asia Pacific Southeast.

From the same surveys, 70 percent of car breakdowns are caused by battery malfunction, with less than 50 percent of drivers and only one percent of women knowing how to troubleshoot their car during a breakdown.

Some of the activities include a series of workshops on basic car maintenance, as well as enhancing the driving curriculum with practical tips for first-time drivers and empowering next generation mechanics. The campaign will also include a #BoschEmpowersWomen segment as an initiative to engender the idea that car maintenance is for everyone to understand.

Collaborating with Petron, the campaign will kick off by providing drivers free vehicle inspection services prior to their ‘balik kampung’ journeys. The inspection will involve a 25 point check on battery condition, engine oil and fluid levels, and tyre thread and brake pad thickness.

The free vehicle inspection services will be available on the third (18-19 May) and fourth (25-26 May) weekend in May at these Petron stations:

1. Petron Sg Besi Toll Southbound
2. Petron MRR2 Safari
3. Petron MRR2 Selayang
4. Petron Kesas Eastbound
5. Petron Kesas Westbound


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