Why Perodua Aruz and not “all-new Kembara”?


Perodua has just announced that their soon-to-be-launched SUV will be called the Perodua Aruz. Loaded with the latest tech and an attractive indicative starting price of RM72,200, it would appear to be popular among shoppers who are in need of a spacious seven-seater. Question here is, what’s wrong with calling it the “all-new Kembara”?

Kembara in Bahasa Malaysia loosely translates to travelling in search of adventure which clearly reflects the ethos of the Kembara – a go anywhere machine for the adventurer. While the humble K3-VE 1.3-litre four-cylinder DVVT engine might be uninspiring for many, the Kembara came with four-wheel drive and proper all-terrain tyres which allow owners to take on the beaten track any time of the day. In the late 1990s, this was a big deal.

Source: Wikipedia

However, Perodua sees the new Aruz taking on a very different approach, an SUV for the urban setting packed with creature comforts to suit the urban lifestyle. The name “Aruz” was inspired by the BM word “arus” which translates “current” or “to flow” in English. It symbolically represents a continuous flow that signifies progress and in Perodua’s own words “This progress, in turn, represents the Aruz’s ability to elevate your life,”. With that in mind, it can’t be called the “new Kembara” now, can it?

Order books for the Perodua Aruz are now open with two variants available, the 1.5 X at RM72,200 and 1.5 AV at RM77,200. Both quoted figures are estimated on-the-road without insurance. There are five exterior shades to choose from and every purchase comes with a 5-Years/150,000 km warranty.


IMAGE GALLERY

Perodua Aruz Open for Booking


Adrian Chia

Adrian Chia

He believes that the perfect remedy to Monday blues is a mixture of 4 wheels, clear roads and a pinch of twisty tarmac. A hot hatch is the icing on the cake.
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