Honda Malaysia today celebrated a milestone for the Honda City – the best-selling and No.1 model in the B-segment – with the sales of its 300,000th unit in Malaysia.
With the 2nd generation City launched in 2001 selling more than 61,000 units, the 3rd generation saw even greater reception with 85,000 units sold.
The current 4th generation takes the cakes as 155,300 units have been sold since its launch in 2014. After an updated model was introduced earlier this year, the City has since gone on to record sales of over 48,900 units up until August 2018. It even topped sales charts in Thailand and Philippines.
Between January to August 2018, the City contributed 30% to the overall sales for Honda Malaysia, and captured 51% of the B-segment market share. Compared to the same period in 2017, statistics have shown a 16% increase in sales with the E variant emerging as the top-selling model.
Sales from the Central region was the highest contributor at 49%, followed by the Southern and Northern region at 20% and 19% respectively.
These positive numbers has further cement Honda Malaysia’s No.1 position in the Non-National car manufacturer segment and No.2 position in the overall Total Industry Volume (TIV) to-date.
Honda Malaysia Managing Director and Chief Executive Office, Mr. Toichi Ishiyama said, “We are delighted to mark this milestone of surpassing the 300,000 unit sales for the City within a span of 17 years since it was first introduced in Malaysia. This has proven the success of the City in Malaysia.”
“The 4th generation City is the best-selling model in Honda and the model continues to lead in the B-segment. This outstanding record achievement would not have been possible without the support from our customers. I would like to extend our sincere appreciation and thankfulness to Malaysians for their support and belief in our brand and for making the City the vehicle of their choice,” he added.
Find out what were our first impressions of the new City and five reasons why you’d enjoy the Sport Hybrid City model.
