Hyundai is set to reveal the new futuristic Le Fil Rouge concept car at the end of this week, where it will introduce Hyundai’s new ‘Sensuous Sportiness’ design theme. The new design approach will appear on all future Hyundai vehicles, ranging from sedans to SUVs.

The Le Fil Rouge is a reinterpretation of Hyundai’s 1974 Coupe Concept and marks the beginning of the Sensuous Sportiness era for Hyundai design. The Sensuous Sportiness design language will bring instinctive beauty, emotional value and desirability to Hyundai vehicles.

In terms of the Le Fil Rouge’s unique proportion, they’ve been achieved using a long wheelbase, large wheels and short overhangs. Hyundai took a new approach called ‘Light Architecture’ which generates a dynamic look and a forward motion effect – explaining the car’s “charging stance” even at standstill.

The front and rear pillars, as well as the roof are seamlessly blended into the silhouette of the vehicle, as if it was drawn with a single line.

The interior design emphasises on the individual needs of the driver and passenger. The front passenger seat focuses on comfort especially for long-distance trips with more leg room, while the driver’s seating position is designed for optimised ergonomics.

On the styling front, the design team’s goal was to create “a face” that’s instantly recognisable as a Hyundai, even at a distance. Concave and convex forms have been carefully orchestrated to provide a more bodacious appearance.

Also profound is the concept’s wide, layered front hood, combined with a new Cascading Grille, Hyundai’s most distinctive design cue. The new grille comes with a three-dimensional appearance, featuring parametric jewels inside, giving the vehicle a commanding presence.

Inside, a two-way air ventilation system blows air over the curved surface of the lightweight tube architecture; one that’s been inspired by aircraft ventilation.

Revitalised wood and high tech fabrics have been deployed extensively and sculpted into exquisite, sensuous forms. This evokes a natural beauty with an emotional touch adding to the airy feeling to the car.


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Pan Eu Jin
Regularly spend countless hours online looking at cars and parts I can't afford to buy. How a car makes you feel behind the wheel should be more important than the brand it represents - unless resale value is your thing.