The Volvo brand has just expanded their presence in the northern region of the peninsular with the launching of a brand new 3S Centre in Juru, Penang, and operations are completely facilitated by their newest dealer – iRoll Auto Sdn Bhd.

The Juru showroom is the second authorised dealership in Penang (the other is run by Federal Auto in Georgetown) and prides itself with the convenience of location. Situated alongside the North-South Expressway (NSE), the combination of accessibility and Juru Auto City’s established reputation as an auto hub makes it a very attractive location, said Ang Hock Guan, Managing Director of iRoll Auto.

Volvo Juru’s concept showroom adheres to the Volvo Retail Experience (VRE) standards, promising a Scandinavian feel from their specially designed showroom, clean air and warm interior lighting. Almost like a ‘living room’ concept, if you will.

The showroom, which faces the NSE, opens from 9am to 6pm on Monday to Saturday. The founders have a combined experience of nearly 50 years in the auto industry, starting as a used car dealer in the 1980s. iRoll Auto is also the sister company of Western Circle Sdn Bhd and Western Motor Sports Sdn Bhd.


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Matthew H. Tong
A straightforward, fun-loving guy who appreciates the superficiality of a car's appeal, but his admiration for anything on four wheels gives him no reason to neglect the makings of a car. He still believes that fun comes with three pedals and a stick.