虽然退休这回事让人非常的感伤,在位13年的Dieter Zetcher正式从Daimler AG的CEO卸下了职位。但是这个BMW的广告真的是让人又气又好笑。

The last day.

Retirement is when you can finally be yourself… __BMW i8 Roadster: Energy consumption in kWh/100 km (combined): 14.5. Fuel consumption in l/100 km (combined): 2.0. CO2 emissions in g/km (combined): 46. The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

Posted by BMW on Wednesday, 22 May 2019

在广告开始时是一位熟悉的偲胡绅士正在接受同事们的各种告别。不难看出就是Zetcher本人(或者是长得非常相似的替身)。再到别完毕后他就被一台S-Class载送回家。在目送S-Class离去吱后他把车库打开,驾驶着一台BMW i8 roadster长杨而去,而下边则出现“终于自由了”(Free at last)的字样。

这个广告的美妙之处在于,你猜的到开头却猜不到结尾。至于真正的Dieter Zetcher,5月22日是他担任CEO的最后一天,在退休后将放个两年的假期,然后在2021年竞选Daimler监事会主席。

到底是谁想到这个广告的因该赏赐一根鸡腿!

【英文版】