Following a successful 2025 where it sold a total of 5,876 cars, representing a significant 177% year-on-year growth, GWM Malaysia is now setting its sights for 2028. In about three years time, the company is targeting an annual sales volume of 60,000 units a year, translating to a 6% market share (assuming the nation’s total industry volume is at one million).
That number will bring it to be among the top 10 best-selling carmakers and the top three Chinese brands in the country, bolstered by 60 dealerships nationwide. And to do that, it’ll be launching a product assault over the next two years, including six new SUVs.
GWM says it’ll be implementing a “technology-led strategy that moves beyond short-term, price-driven competition,” building on its recent growth in the electrified segment led by the Haval H6 HEV and Wey G9 Hi4 PHEV, both of which are now the marque’s best-selling models. And to start, the company will be introducing the GWM Tank 300 HEV here in Malaysia very soon.
The hybrid variant of the off-road-friendly SUV pairs a 2.0-litre turbocharged inline-four engine with an electric motor integrated into its nine-speed hybrid-specific automatic transmission in a parallel configuration. The hybrid powertrain raises its total outputs significantly to 347 hp and 648 Nm, but more importantly still retains a traditional four-wheel drive driveline, including rear locking differentials and a low-range transfer case, so it’s still able to handle tough off-road trails with ease.
Following closely will be two B-segment SUVs, two C-segment SUVs, as well as a “future luxury C-SUV”. If we were to guess, we think the former will include the GWM Ora 5, which recently made its regional debut in Thailand in both BEV and HEV forms, while the C-segment SUVs could likely involve the Haval Raptor, an off-road-inspired (like the Jetour T2) monocoque-based SUV that has previously been rumoured for our markets.
In his keynote speech at a media event yesterday, GWM Malaysia Chief Operating Officer Roslan Abdullah reiterated the company’s commitment to a multi-powertrain approach, offering ICE, HEV, PHEV, and BEV options across its portfolio. As such, we won’t be surprised if the plug-in hybrid GWM Haval H6 Hi4 makes its appearance here, too, perhaps with the launch of the next-generation model globally – the company has previously confirmed that more Hi4-equipped models will be coming soon.
READ MORE: GWM Hi4 tech explained – Off-road-ready hybrid 4WD systems that’ll even save you fuel!
As for the luxury C-SUV model, the brand’s luxury sub-brand, Wey, only has one in its line-up currently – the GWM Wey 03, sold in China as the Wey Latte, which will go up against the likes of the Lexus NX, as well as other SUVs from Europe.
In its latest form, which has now been introduced in several countries in the Middle East, the Wey 03 packs a plug-in hybrid Hi4 powertrain that delivers 378 hp and 750 Nm, translating to a 0-100 km/h time of around six seconds. A 27.88 kWh lithium ternary battery gives it an EV range of 130 km (WLTC).
Aside from new cars, GWM Malaysia has also reaffirmed its long-term commitment to localisation and CKD operations, with plans to position the country as an important ASEAN “growth and export hub”. The company says the move will help strengthen the local automotive industry’s capabilities through deeper localisation, stronger technical expertise, and continued talent development.
“At GWM Malaysia, our focus has always been on building a long-term automotive brand in this market. We compete through engineering excellence, intelligent platforms, advanced safety technologies, and stronger products that deliver long-term value. This is supported by a growing nationwide network. This disciplined approach lays a solid foundation for sustainable growth and enduring customer trust,” Roslan said.
“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our aftersales capabilities and ecosystem. Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” he added.
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