Jaguar says its Type 00 concept will “copy nothing”, but why does it look like a Rolls-Royce?


Jaguar’s recent rebranding campaign certainly generated a lot of internet buzz. Their latest concept, following the unveiling of the new brand logo, is the Type 00 (pronounced “type zero zero”). This electric coupe offers a glimpse into the classic British carmaker’s all-electric future.

This stately two-door Type 00 boasts a long bonnet, sweeping roofline, and slim headlights with square horizontal slots mimicking a traditional grille, giving cues to the design of classic Jags, like the Jaguar XJ.

However, the overall effect, particularly with the slim headlights and square grille, bears a striking resemblance to a Rolls-Royce, which is ironic considering Jaguar’s new “Copy Nothing” ethos.

The Type 00’s profile is equally captivating. Sitting on massive 23-inch wheels, it tapers towards the rear in a striking fastback-meets-boat-tail profile. According to Jaguar, this dramatic silhouette, with its long bonnet and flowing lines, is made possible by the new Jaguar Electrical Architecture (JEA), which the production version, a four-door GT, will be based on.

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This innovative platform also allows for some striking design choices at the rear. Instead of a traditional rear window, the Type 00 features a glassless tailgate that flows seamlessly into the panoramic roof, concealing the full-width taillights. Jaguar claims this creates a “sense of sculpture,” and we have to admit, it’s certainly a striking design element.

The colour palette is just as striking. The Type 00 is presented in two bold hues, dubbed Miami Pink and London Blue. The former reflects the vibrant art deco architecture of Miami, where the concept was revealed, while the latter is a nod to the brand’s British heritage.

Open the “Butterfly doors,” and you’re greeted by a minimalist interior dominated by two massive displays—a digital instrument cluster and the other a touchscreen for infotainment and vehicle controls.

But the real showstopper is three hand-finished brass lines that run the length of the interior, with a central 3.2 metre-long brass spine splitting the pair of displays. This level of luxury and innovation is expected to carry over to the production four-door GT, slated for release in late 2025.

Speaking of the production model, the four-door GT is targeted to have a WLTP-rated range of 770 km on a single charge and promises to add up to 321 km of range with just 15 minutes of fast charging.

Jaguar did not reveal any performance figures for its upcoming four-door GT, but using the Rolls-Royce Spectre as its closest competitor, the Spectre boasts a dual-motor all-wheel drive (AWD) setup that makes 584 hp and 900 Nm with a range of 590 km (WLTP).

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