Naza Automotive Group (Naza Auto), through its wholly-owned subsidiary Naza Eastern Motors, has officially launched Suzuki’s Malaysia first “flagship showroom” located in Petaling Jaya, Selangor.
As part of its realignment strategy, Naza Auto is streamlining its portfolio to focus on profitable automotive brands like Suzuki, phasing out non-core segments. Suzuki Cars Malaysia, a key growth pillar, plans to expand its dealership footprint, digital engagement, and aftersales solutions in the coming years.
The new 5,000-square-foot showroom is located next to Naza Auto Mall, Petaling Jaya – in the lot where Naza Italia used to occupy – and features the Japanese marque’s latest corporate identity and design with vibrant zones, dedicated service counters within the showroom itself, a lifestyle lounge with a kids’ corner, and private discussion rooms.
Additionally, the showroom will also host the showcase of future Suzuki models that will be entering the Malaysian market in the future, with Suzuki Motor Corporation Executive General Manager Automobil Marketing Asia, Latin America, and Oceania, Masafumi Harano, stating in his opening remarks at the launch that a new Suzuki model is in the pipeline to be introduced in Malaysia.
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Celebrating the launch, customers can look forward to exclusive mid-year promotions and tailored loyalty programmes, designed to reward both new and existing Suzuki owners.
Naza Automotive Group Chairman, Dato’ Jasmy Ismail, said the launch embodies Naza Auto’s broader vision to future-proof its business and deepen its engagement with Malaysian consumers in an evolving, experience-driven market.
“This flagship showroom is a bold statement of Naza Auto’s transformation into a leaner, more agile, and customer-focused automotive group. It reflects our strategic realignment to concentrate on core, high-impact segments like Suzuki, which remains one of the most trusted and dynamic brands in the compact and urban mobility space,” Dato’ Jasmy said.
“This facility is not just about showcasing cars—it is about creating meaningful, end-to-end customer journeys, delivering value beyond products, and ensuring Suzuki continues to thrive as a brand of choice in Malaysia’s highly competitive automotive industry,” he added.
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