After months of teasers, Proton has finally launched the highly anticipated Proton eMAS 7 (stylised as e.MAS 7) here in Malaysia, its home country(!). The first fully electric (EV) model from the national brand is available in two variants: Prime and Premium. Prices start at RM109,800 on-the-road without insurance.
- Proton eMAS 7 Prime – RM109,800
- Proton eMAS 7 Premium – RM123,800
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The Proton eMAS 7 measures 4,615 mm long, 1,901 mm wide, 1,670 mm tall with a 2,750 mm wheelbase. This makes it significantly larger than most of its competitors in the same price class, such as the BYD Atto 3.
Following the trend of minimalist design, the eMAS 7 sports a sleek and understated exterior with its sleek headlights and full-width taillight at the rear thanks to its “Universal Design” philosophy. The sculpted front bumper with the vertical trim adds a touch of character to the sleek design.
Standard exterior equipment of the Proton eMAS 7 Prime includes:
- LED headlights and taillights
- Follow-me home light
- Automatic headlights
- Flush door handles
- Roof rails
- Electronic adjustable and heated wing mirrors
- 18-inch alloy wheels wrapped in Giti tyres
The Premium variant adds on these exterior features:
- 19-inch alloy wheels wrapped in Goodyear tyres
- Panoramic sunroof with sunshade
- Powered tailgate
- Active grille shutter
Stepping inside, the Proton eMAS 7’s interior design mirrors the minimalist exterior, featuring a large central 15.4-inch touchscreen infotainment system running on Flyme Auto that includes a built-in live map of charging points across the nation. The driver gets a letter box-styled 10.2-inch digital gauge cluster.
Standard interior equipment of the Protom eMAS 7 Prime includes:
- 15.4-inch touchscreen infotainment display
- 10.2-inch digital gauge cluster
- Leather upholstery
- Six-way power adjustable driver seat
- Storage compartment under second-row seats
- Storage compartment under trunk floor
- Wireless charging pad
- Six-speaker sound system
- Automatic air conditioning with N95 filter
The Proton eMAS 7 Premium adds on the following interior features:
- Auto-dimming rear view mirror
- Six-way power adjustable driver seat with memory function
- Four-way power adjustable front passenger seat
- Front ventilated seats
- 256-colour ambient lighting
- Driver heads-up display (HUD)
- 16-speaker Flyme sound system
Powering the Proton eMAS 7 is a front-mounted 12-in-one electric motor, which Proton says is the most efficient drive unit in the industry. This powertrain delivers 218 hp (160 kW) and 320 Nm, translating to a 0-100 km/h time in 6.9 seconds on the Prime variant and 7.1 seconds on the Premium variants. Both variants have a rated top speed of 175 km/h.
Both variants are equipped with Geely’s proprietary Aegis short blade battery. The Prime variant is equipped with a 49.52 kWh battery pack, good for a WLTP-rated range of 345 km. Charging is supported with 11 kW AC charging and 80 kW DC charging.
The Premium variant gets a bigger 60.22 kWh battery pack, bumping the range up to 410 km (WLTP). It supports the same 11 kW AC charging but DC charging support is increased to 100 kW. Surprisingly, both variants take 20 minutes to charge from 30-80% using DC charging.
Safety-wise, the Proton eMAS 7 is built around a high-strength cage-type body structure for enhanced occupant safety. As standard, the eMAS7 is equipped with six-airbags and is equipped with a comprehensive suite of advance driver assistance systems (ADAS) which includes:
- Adaptive cruise control (ACC)
- Automatic emergency braking (AEB)
- Forward collision warning (FCW)
- Lane departure warning (LCW)
- Rear collision warning (RCW)
- Rear cross traffic alert (RCTA)
- Rear cross traffic braking (RCTB)
- Lane change assist (LCA)
- Blind spot detection (BSD)
- Door opening warning
To recap, the Proton eMAS 7 is available in two variants: Prime and Premium. Prices start at RM109,800 on-the-road (OTR) without insurance. Inclusive in the price is a six-year unlimited mileage vehicle warranty and an eight-year/160,000 km high voltage battery and components warranty.
Additionally, there is a special launch offer of RM4,000 for the first 3,000 customers of the Proton eMAS 7 which brings the price down to RM105,800 (OTR) for the Prime variant and RM119,800 (OTR) for the Premium variant.
Interested? Book your Proton eMAS 7 through us, and you might just find the best deal in town. Click here to learn more (https://autobuzz.my/grab-a-deal-proton-emas).
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