Proton’s long-awaited electric car, the Proton e.MAS7 SUV has finally been revealed, albeit in camouflage. Based on the unit displayed by Proton, the e.MAS7 likely shares many similarities with the newly-debuted Geely Galaxy E5.
Built on the GMA 01 platform (Geely GEEA 3.0 platform), it positions itself in the C-segment. With dimensions slightly exceeding those of the Proton X70, including a longer wheelbase, the e.MAS7 incorporates cell-to-body (CTB) integration and the new-generation Aegis Short Blade Battery.
The model will be built on the company’s new Global Modular Architecture (GMA) platform, which will also underpin future Proton models, including hybrid and plug-in hybrid variants. While specific details about the e.MAS7 remains limited, the announcement signals Proton’s commitment to electrification and its plans to expand its product lineup such as GMA 02 and GMA 03.
The Proton e.MAS7 will be equipped with a cutting-edge 12-in-1 electric drive system. This integrated system boasts impressive efficiency, with a 90.04% comprehensive efficiency rating and an energy density of 1.94 kWh/kg. Weighing in at 82.5 kg, the battery offers compact packaging and contributes to the overall vehicle performance.
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If it mirrors the Geely Galaxy E5, the e.MAS7 will have the electric motor output of 218 hp (metric) and a 0 to 100 km/h acceleration time of 6.9 seconds. The e.MAS7 is likely to offer two battery options, mirroring the Geely model’s 49.52 kWh and 60.22 kWh capacities. Estimated ranges for these battery options are 440 km and 530 km respectively, based on the CLTC standard.





