Lamborghini has introduced its new logo for the first time in over two decades. The Italian carmaker says the new logo is redefined by a broader Lamborghini typeface than its predecessor and by colours that are minimal yet bold.
Its primary hues are made up of black and white, which the brand says symbolises its clear identity. Yellow along with the introduction of the gold colour on the other hand is used as the accent colour. Lamborghini’s new logo is used on all the company’s official channels, and will also be used on its future cars.
Aside from just the change in colour, the iconic bull in the centre of the logo has undergone a “major transformation”. For the first time, it will exist individually on Lamborghini’s digital touchpoints, separated from the classic shield to lend it even greater prominence.
Beyond just that, the carmaker mentions that the change in the Logo extends to all manifestations of the brand. In fact, an official Lamborghini typeface has been created that echoes the lines and angularity of the cars of the Italian firm and will be used for the company’s communications.
RELATED: These 168 Lamborghinis in Genting broke 2 Malaysian records in one day!
The redesign also includes a new set of icons, developed in collaboration with Lamborghini Centro Stile. That for the first time will be used and shared uniformly across all the company’s digital touchpoints.
Lamborghini says the restyling is driven by a new strategy that involves adapting the brand’s visual expression to better reflect the “brave”, “unexpected”, and “authentic” values of its mission, namely “Driving Humans Beyond”. It is a concept that translates into the intention to always go beyond the limits, standards, and conventions, according to the firm.
This evolution is part of the broad transformation process denoted Direzione Cor Tauri. It’s a strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonisation. With this, Lamborghini aims to create a solid pact with future generations, serving as an inspiration and model for innovation and sustainable progress.
The House of Sant’Agata Bolognese is not only implementing changes involving just the cars only, but its corporate identity as a whole. This impacts Lamnorghini’s culture and values, which will also see a new expression in terms of all the visual aspects.
ALSO WATCH: Lamborghini Revuelto now in Malaysia – 6.5L V12 “HPEV” hybrid with 1,015 hp
