Mercedes-Benz Malaysia has announced the appointment of Amanda Zhang its new CEO & President and Head of Region of Mercedes-Benz Cars SEA II. Effective August 1, Amanda Zhang replaces Sagree Sardien who will advance as Head of Region Overseas of Mercedes-Benz Cars in Stuttgart.
Sagree Sardien was appointed as CEO & President of Mercedes-Benz Malaysia in July 2021. During her tenure, Mercedes-Benz Malaysia launched its first locally assembled electric car, the Mercedes-Benz EQS 500 4MATIC. Also during her tenure, Mercedes-Benz Malaysia introduced its very own credit card and implemented the agency model.
Sagree Sardien said, “We are thrilled to welcome Amanda Zhang to the helm of Mercedes-Benz Malaysia. Her extensive leadership experience and strategic acumen will undoubtedly further support to drive our company forward in the dynamic Malaysian market. I am confident that under her guidance, the company will continue to flourish and uphold its reputation for innovation and excellence.”
Succeeding Sagre Sardien is Amanda Zhang served as the CEO at Mercedes-Benz Romania, overseeing four business divisions. During her tenure, she effectively implemented the electrification strategy and revitalised the dealer network in Romania.
After joining Region Europe in 2014, she built up the regional product management and marketing team as well as multiple regional hubs which operations are the foundation of today’s Experience Center within Region Europe. With her digital expertise, she also successfully ramped up Customer Journey Operations, a Salesforce CRM Hub based in Bucharest for the European markets in the recent year.
Zhang embarked on her career journey through Daimler’s International Management Associate Programme over 20 years ago. Since then, she has successfully managed intricate international projects, including the notable “Journey to China,” which involved relocating all wholesale operations from Hong Kong to Beijing.
Amanda Zhang said, “I am truly honoured to take on this new role in Malaysia and SEA II. Having been part of Mercedes-Benz’s remarkable journey in the Central & Eastern Europe Cluster, I am now eager to lead the Mercedes-Benz Malaysia team and join forces with our retail partners to continue our pursuit of excellence for this dynamic and vibrant market. I firmly believe that innovation, customer-centricity, and sustainable growth are the cornerstones of success, and I am committed to fostering a culture that embraces these values at every level of the organisation.”