Perodua organised the Perodua Tree Planting Programme recently at the Kuala Selangor Nature Park. Around 120 volunteers from the company were involved in the one-day programme, with Perodua Group Chief Financial Officer, Cik Noor Zakiyah Hasan and Perodua General Manager of Corporate Relations and Communications Division, Puan Sulasi Haji Mahadi present during the programme as well.
The local carmaker’s tree planting programme is a Corporate Social Responsibility (CSR) Programme run under the UMW Green Shoots Initiative (UGS), which started in the fourth quarter of 2021. The initiative aimed at planting a total of 300,000 trees by the end of 2023.
As of now, approximately 174,000 trees have been planted since the launch of the initiative. The local carmaker expects to plant the remaining 133,000 trees by the end of this year.
Perodua President and Chief Executive Officer Dato’ Sri Zainal Abidin Ahmad said, “Mangroves are a vital part of Malaysia’s ecosystem as it helps to protect riverbanks from environmental risks, particularly from flooding and tsunami. Apart from that, mangrove trees protect water quality by removing nutrients and pollutants from stormwater runoff before they reach seagrass habitats and coral reefs. It also provides nursery habitat for many commercial fish and shellfish, thus contributing to the local abundance of seafood.”
“Given the huge benefits of mangrove trees, Perodua has decided to tie up with the Malaysian Nature Society for the tree planting activity as part of our CSR activity”, said the CEO. He also added that as Perodua embarked on its Sustainable Development Goals journey, having such programme is important to reflect the company’s commitment towards achieving its goal.”
“The tree planting event is also related to one of the SDG goals, namely the goal number 15, Life on Land. Its objective is to stop biodiversity loss, stop land degradation, stop desertification, protect, restore, and promote sustainable use of terrestrial ecosystems and manage forests sustainably. Therefore, the tree planting activity organised by Perodua can help spread more awareness to conserve the earth,” he said.
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