Chery Malaysia has officially announced its partnership with Inokom Corporation (Sime Darby Inokom) for the local assembly of its models, at the latter’s 200-acre manufacturing facility in Kulim, Kedah.
The Chinese carmaker’s local assembly operation in Malaysia is scheduled to begin in June this year, and will consist of the Omoda 5 and Tiggo 8 Pro models, ahead of their launch in July. According to current plans, the assembly line can support an initial capacity of up to 20,000 units per year.
Speaking during the Chery’s brand launch event at Malaysia Autoshow 2023 today, Chery Malaysia Country Director, Leo Chen said, “With nearly three decades of experience in assembling vehicles of many world-renowned brands, Inokom is an ideal partner for Chery in our mission to take root in Malaysia and provide Malaysian consumers with high-technology and high-quality vehicles that are ahead of the curve in terms of design.”
“As we have done successfully in many other markets, Chery is determined to localise its operations in Malaysia as far as possible. We believe this will bring us closer to Malaysian consumers to fully understand their needs and wants, not to mention contribute economically to the nation through technology transfer as well as the creation of jobs and strategic opportunities,” Chen added.
The company also said it will be accelerating its localisation strategy in other aspects, including recruitment of Malaysian talents in various key areas, as well as the expansion of its dealership network. “We target to launch with no fewer than 30 dealers covering all major cities nationwide,” Chen said.