National carmaker Proton today echoed the Government’s initiative to help reduce the cost of living for lower-income groups with the launch of the 2023 Proton Rahmah Service Campaign. The campaign encourages Proton owners to send their vehicles to authorised service centres for a free 40-point safety check and a service package priced at RM150.
Present at the launch of the campaign, Minister of International Trade and Industry (MITI), Yang Berhormat Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz said, “Vehicle ownership is essential to the daily lives of many Malaysians and the expenses related to it, such as loan repayment, fuel, tolls, and maintenance are major components of a household’s expenses.”
“With the launch of the Rahmah Campaign, Proton owners will be able to get their cars inspected for free and purchase an affordable service package, which will ease their burden and free up funds for the approaching Hari Raya celebration,” added Tengku Zafrul.
The package is essentially an oil change. Part of the service package includes a 25% discount on semi-synthetic oil, a 10% discount on oil filter and gasket, RM20 off for labour, as well as a free 40-point safety inspection. Following the implementation of the Menu Rahmah initiative launched in January 2023, the government is looking to expand it to other sectors that can make a real difference in lowering living costs. Starting today until May 31, 2023, customers can enjoy a free 40-point safety check and enjoy a service package priced at just RM150.
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“An inclusive campaign, costs are shared evenly between Proton Edar and our dealers as part of our Corporate Social Responsibility (CSR) activities and we hope with it in place, owners are compelled to service their cars at our authorised service centres before starting the journey back during the festive period,” said Proton’s Deputy Chief Executive Officer, Roslan Abdullah.
The Proton Rahmah Campaign 2023 starts on April 12 and runs till May 31, 2023. It is targeted to owners of the Proton Persona, Proton Iriz, Proton Exora, Proton Saga, as well as previous models including the Proton Inspira, Proton Waja and Proton Wira.
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