Proton has launched its new regional parts centre in Kuching, Sarawak, in an effort to enhance its aftersales service in East Malaysia. It’s said that the new facility can reduce the lead time for parts delivery by at least 30%.
Located at the Bintawa Industrial centre, the 28,000 sq ft facility can receive up to six containers of parts on site simultaneously. It is currently processing an average of 17 containers per month and is fully utilising its capacity to store up to three months of stock.
The new regional parts centre in Kuching is three times larger than Proton’s previous warehouse which was running inefficiently due to excess parts and space limitations. The new centre will also function as a parts distribution centre for aftersales parts and components in the state and for Sabah as well.
The extra space in the new centre is set to increase delivery by 50%, from 3,000 orders to 4,500 orders per month, with a maximum capacity of 6,000 orders per month if needed. In 2022, the sale of Proton vehicles in East Malaysia accounted for 15% of the company’s total sales volume while its market share in East Malaysia has grown from 10% in 2018 to 20% in 2022.
The Proton Saga remains the most popular model in the region as the company sold 10,242 units of it, 4,181 units of the X50 and 2,605 units of the Persona. Last year, Proton sold 19,844 vehicles in East Malaysia – a huge jump compared to 7,697 units in 2018.
GALLERY
