The figure represents a 23% increase over the same month last year (8,487 units), but more importantly, it brought the company’s year-to-date sales as of November to 90,595 units combined. The figure represents a 44% increase over the same period last year, which enabled Toyota to maintain the title of Malaysia’s best-selling non-national car brand – a title the company wishes to keep next year.
To keep up with the momentum, the company has announced plans to launch “several new models” in the new year, including three GR models (GR Corolla, GR 86, and manual Supra), the fully-electric bZ4x, as well as a second hybrid model in its line-up, although details on the latter is still scarce.
Commenting on the company’s product approach towards electrification, UMWT President Ravindran K. said, “We believe there is no one-size-fits-all solution, and currently, Hybrid-Electric is the most viable way forward in achieving carbon neutrality.”
He adds that until the nation progressively move towards more accessible forms of electrification, hybrids will be the most accessible and affordable option for car owners to begin their carbon-reducing journey.
UMW Toyota also announced a new company direction in Malaysia, in line with its regional vision to “Move Your World”.
“Move Your World is our realisation of a future mobility society, within our push to transition from an automobile company to a mobility company. Car ownership will be more convenient than ever, with delivery to your doorstep, holistic car maintenance assistance services, simpler ownership cost management, and much more,” Ravindran K. explained.
In line with the Move Your World branding direction, Toyota has also upgraded its website in Malaysia to strengthen its customer-centric web design concept, with a new modernised interface, as well as new user-friendly features such as the search function, branding pages, and a preferred dealer setting.