Mitsubishi Motors donates Triton to National Cancer Society Malaysia

L-R: Shinya Ikeda, CEO of MMM handing over a Triton pick-up truck to Yeap Chong Wei, Marketing Director of NCSM

Mitsubishi Motors Malaysia (MMM) has just donated a Mitsubishi Triton pick-up truck to National Cancer Society Malaysia (NCSM). The Triton will be used by NCSM to travel to rural communities, especially those in poor urban areas, and suburban villages around Malaysia that have little or no access to screening facilities.

NCSM is a non-profit organization (NGO) established in 1966 that provides an extensive range of cancer services and support to people affected by cancer. Financed entirely by voluntary contributions from the public, NCSM provides holistic cancer support to patients and caregivers in understanding and dealing with cancer in various phases, through its Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, the Adults’ Home of Hope, and Children’s Home of Hope.

Photo: NCSM/Facebook

Mitsubishi Motors Malaysia Chief Executive Officer Shinya Ikeda said, “Mitsubishi Motors supports NCSM’s noble efforts in carrying out their mission to raise public awareness on cancer prevention, screening, and early detection. In line with our CSR vision ‘Inspiring Lives Today for a Greater Future’, we know that success isn’t solely measured by the vehicles we put on the road, but also by the lives we enrich along the way. As part of a responsible Malaysian society, we are pleased to fulfill our CSR by utilizing the innovative strength of our 4x4s for the greater improvement of society.”

He added, “Over the years, the award-winning Triton pick-up truck has passed many endurance tests and has been put through the harshest road conditions. We hope that the Triton will gain NCSM access to many places and assist as many people as possible.”

NCSM’s philosophy is to “Educate, Care and Support”. With that, NCSM aims to decrease the incidence of cancer, and also increase the accessibility of cancer services in Malaysia by providing advanced facilities for screening and diagnosis.

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