Southeast Asia’s largest integrated car e-commerce platform, Carsome, has appointed Manchester United legend Eric Cantona as its new brand ambassador. In a statement released yesterday, the company says that Cantona shares the common drive in their “relentless spirit to go above and beyond for their fans and consumers”.
As the ambassador, Cantona will be actively involved in Carsome’s upcoming promotional activities and grou-wide advertising campaigns in Malaysia, Indonesia, and Thailand, where Carsome is the market leader.
“We are excited to have Eric Cantona on-board as Carsome’s brand ambassador,” said co-founder and Group CEO, Eric Cheng. “I believe Eric’s personification of victory and fearlessness displayed throughout his life and career will bring us to even greater heights in the used car market as we continue to deliver trust, transparency and choice to our customers.”
Dubbed by fans as ‘King Eric’, Cantona’s commanding charisma has helped him remain an influential figure in the football world, even until today. Indeed, he has played a significant role in the launch of Manchester United’s latest home jersey, riffing on the iconic “collar flip” that he made famous back in the 90s.
Carsome added that he was instrumental in breaking the club’s championship dry spell after 26 years of trophy-less seasons. This, according to the company, is very much likened to Carsome “as a brand that set out seven years ago to redefine the used car industry, at a time when customers deeply lacked trust in the used car market”.
The company says that they’re now the industry standard today for customers to purchase quality assured pre-owned cars, promising a hassle-free car buying experience with quality refurbished cars that have all gone through a stringent 175-point inspection and vigorous refurbishment process.
RELATED: Carsome Certified Lab launched – own a thoroughly refurbished used car with warranty!
“The first in the market to offer a one-year extended warranty and five-day money-back guarantee, with up to 30 brands of cars to choose from, Carsome shares Cantona’s boldness to break the barrier of normalcy to stay on top of the game and be a leader,” the company said in the statement.
Cantona, meanwhile, said that he is pleased to see the progressive and innovative work done by a market-leading Southeast Asian brand like Carsome. “I am confident that our partnership will introduce more car buyers to high industry standards set by Carsome Certified, and subsequently welcome them to a world where the car ownership journey is a trusted and pleasant one,” Cantona added.
The Carsome x Cantona campaign has now officially kicked-off in Malaysia and Indonesia, and will be introduced to Thailand in the near future.
