Hap Seng Star launches new RM99 mil Mercedes-Benz Autohaus in Setia Alam



Mercedes-Benz Malaysia, together with its dealer-partner Hap Seng Star, today officially launched the newly-relocated Mercedes-Benz Autohaus in Setia Alam. Built at a cost of RM99 million, the seven-storey facility, sitting on roughly 79,000 square feet of land area, boasts several new enhancements and upgrades that “embodies a luxurious retail experience concept for customers”.

Among which, is a new showroom floor that spans over 11,526 square feet, sufficient for 16 cars on display, alongside new amenities such as a self-service café, kid’s playroom, and a luxurious ladies powder room.

Additionally, the showroom also features a lifestyle retail area, stocking a wide range of Mercedes-Benz-branded luxury accessories and collectable products that will be available to purchase.

The larger outlet also now boasts a new service area spanning over 29,549 sqft, with expandable work bays to service up to 1,500 cars a month. Aside from normal scheduled service maintenance, The outlet also offers a variety of other works including Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting, as well as insurance and warranty claims.

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Hap Seng Group Automotive Division Chief Executive, Harald Behrend said, “Setia Alam is a prominent fast-booming township with potential, and we want to be where our customers are. With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities.”

The Hap Seng Group currently operates 10 Mercedes-Benz Autohaus locations across the country, having invested a total of RM673 million to date. In a Q-and-A session after the launch, Behrend also revealed that the company will be adding another new outlet in the coming months.


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