Proton has announced the appointment of Roslan Abdullah as its new Deputy Chief Executive Officer, succeeding Dato’ Radzaif Mohamed, who retired at the end of last year. He officially assumed office on the 1st of January 2022.
Prior to the new role, Roslan Abdullah was the Vice President of Sales and Marketing for the national carmaker, as well as Chief Executive Officer for Proton Edar – roles he had held since the 1st of June 2020.
He has a wealth of experience within the automotive sector spanning over three decades, having previously served in Modenas, Isuzu Hicom Malaysia, as well as Honda Malaysia – the latter where he held dual roles of President and Chief Operating Officer. He also holds a finance and accounting degree from the University of Brighton, United Kingdom.
“Roslan Abdullah has played a key role in supporting the leadership of Proton and guiding the overall management of the business, particularly by strengthening the sales and marketing functions. I am confident we will be able to form a strong partnership to lead the company to greater heights,” said Proton CEO Dr Li Chunrong.
Roslan’s predecessor, Dato’ Radzaif Mohamed, was instrumental in overseeing the eventual partnership between DRB-HICOM and Zhejiang Geely Holding (Geely). Having held the role since 1 April 2016, he played an important part in steering the company to its current standing in the automotive industry today, Proton said in a statement.
“Proton would like to place on record our appreciation to Dato’ Radzaif Mohamed for his invaluable contribution and unwavering commitment towards our success. The importance of getting it right in the early days of the partnership with Geely has been critical towards the company’s turnaround thus far, and his leadership during this period was invaluable,” added Li.