Lexus Malaysia returns as the official sponsor of this year’s Kuala Lumpur Fashion Week (KLFW) after beginning their partnership in 2019.
The annual event, lasting five days, brings together fashion collections from Malaysian designers with buyers, the press and the general public.
In reaffirming Lexus’s continued commitment to supporting Malaysia’s fashion industry, Deputy Chairman of Lexus Malaysia, Akio Takeyama said, “Events in the previous year have made it abundantly clear how central the human connection is to excellence in design, be that in automotive technology or fashion. As a leading luxury brand that creates amazing experiences through empathy, a keen eye for detail and superior craftsmanship, Lexus is proud to once again partner this prestigious event in showcasing innovative and captivating designs.”
In addition to that, Lexus is also presenting for the first time the Kuala Lumpur Fashion Awards in conjunction with KLFW. With award categories including Brand of the Year, Outstanding Achievement, Fashion Icon of the Year and Most Sustainable Brand, the event will honour 30 Malaysian designers in an evening of glamour, style and excellence.
“Creative expression is integral to our identity as humans and Lexus has always shared a synergy with the world of arts and design,” said President, Lexus Malaysia, Ravindran K. “In the vein of our very own Lexus Design Award, the KL Fashion Awards will not only recognise the resilience and innovation displayed by these fashion designers in the previous year, but also serve as a platform to highlight undiscovered talents.”