Cupra wants to make EVs cool with the wild-looking UrbanRebel Concept



Take a quick look at the latest EVs these days – aside from the few on the upper echelon, the rest of them all just look a little drab, don’t they? It really isn’t that much of a surprise, since EV makers are still prioritising efficiency over everything else – and that’s why they all mostly have the same smooth, rounded “safe” shape to make it as slippery in the air as possible, while at the same time appealing to almost all kinds of car buyers.

Not convinced with the direction that EVs are heading towards, Seat’s new high-performance offshoot Cupra has now taken matters into its own hands by unveiling the UrbanRebel Concept in an attempt to prove that small EVs can actually be cool, and well – the wild looks just says it all.

Unfortunately, The Cupra UrbanRebel Concept is just that – a concept. However, the company says that its motorsports-inspired design language will influence an actual production entry-level crossover model that’ll make its debut in 2025.

“The Cupra UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Cupra Design Director, Jorge Diez. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.”

The Cupra Formentor SUV has a unique feature to prevent “car dooring” accidents! Check it out here.

Of course, the eventual production model will be significantly toned down from the UrbanRebel concept, so the towering rear wings, large rear haunches, and massive diffusers will all be axed before the car makes it through the production line.

However, expect to see the general styling themes, such as the overall athletic proportions, wrap-around visor glasshouse, triangular lights, and the “shark nose” front fascia all being reinterpreted for the crossover in 2025.

Lotus has just announced four new EVs to be launched by 2026, including – you guessed it – two SUVs. Read more here.

The Cupra UrbanRebel Concept’s proportions also gives us an idea of how the eventual SUV crossover will size up to its peers, measuring in at 4,080 mm long, 1,795 mm wide, and 1,444 mm tall, or right around the same size as a Volkswagen Polo. When it makes it to production though, we expect it to be just shy of the Volkswagen ID.3, since it’ll be based on the same MEB platform.

Cupra says that the UrbanRebel Concept packs 250kW (335 hp) of continuous power, and up to 320kW (429 hp) at its peak, which translates to a supercar-like 0-100 km/h time of just 3.2 seconds. When it goes to production in 2025 though, we expect to see a single motor set-up similar to the ID.3, with a more civilian 201 hp and 310 Nm of torque on offer.


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