The new Kia 360 in Seoul is the company’s first public space dedicated to showcasing its offerings including future mobility lifestyles, electrified mobility solutions, and design innovations. The centre first opened in 2017 under a previous name, BEAT360.

The exterior of the 20,000 sq ft building is remodeled with the brand’s signature colours – Midnight Black and Polar White. Inside, the building is divided into three sections – Brand & Design Zone, EV Life Zone, and Kia User Zone.

The Brand & Design Zone showcases Kia’s new DNA and brand strategy after its recent logo change. It’s also used to display Kia’s new design philosophy through ‘thought-provoking’ art.

In the EV Life Zone, visitors can experience what Electric Vehicles (EV) are like and learn other aspects of living with an EV. There’s also a ‘Connected House’, an experiential cabin where visitors can visualise the future of connected driving.

At the Kia User Zone, customers are able to configure and customise vehicles using a 3D configurator. An Artificial Intelligence space also enables visitors to virtually experience Kia’s advanced driver assistance systems (ADAS) via artificial-intelligence technology.

“Kia360 illuminates the purpose of our new branding; that is to create a space and time thats inspire our customers to bring their ideas to real life,” said Kia.