In light of the departure of Masayuki Suzuki, former Chief Operating Officer of Isuzu Malaysia, back to Japan at the end of last month to resume a new role there, the position is now assumed by Kenkichi Sogo.

Kenkichi Sogo, 43, is no stranger to the Malaysian market. Before assuming the new position, he spent the last four years in the General Manager position, overseeing light commercial vehicle and parts operations. In total, Sogo has been with Isuzu for seven years.

Right away, the new COO’s first order of business is to prioritise the health safety of Isuzu’s employees and customers as the National Recovery Plan kicks in.

“The all-new Isuzu D-Max has created significant interests and witnessed a surge in vehicle bookings over the past three months resulting in Isuzu claiming a consecutive No.2 spot in the sales charts. However, the constant threat of infections necessitates the enforcement of various safety measures even as government restrictions begin to ease,” said Sogo.

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“The launch of our latest Isuzu D-Max model during the pandemic required a paradigm shift in the way we presented our new models to prospective customers. As restrictions become more lenient, we need to vigilantly evolve yet remain relevant to the situation,” Sogo added.

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Sogo also hopes all our customers will remain patient and compliant to the set procedures to ensure a safe and pleasant experience for all.”

Since the start of the Covid-19 pandemic, Isuzu has introduced a 360-degree Augmented Reality platform for a more immersive experience of the new D-Max without stepping into the showrooms.

On Isuzu’s official website, interactive tools such as loan and maintenance costs calculators have also been made available. Customers can also request for test drives through Isuzu’s website.

Procedures for vehicle service and maintenance have also been reviewed with the aim of ensuring minimal backlog and ensuring a smoother and efficient flow of vehicles dropped off by customers. Customers are encouraged to make their service appointments directly with their dealers in advance to ensure their preferred time slots are available.

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