DK Leather Seats Sdn Bhd, a prominent automotive upholstery manufacturer in Malaysia is expanding their business reach by directly targeting the end user.
Founded in 1997, DK Leather Seats (DKLS) manufactures, distributes and installs automotive leather seat covers for Original Equipment Manufacturer (OEM), Pre-Delivery Inspection (PDI) and Replacement Equipment Manufacturer (REM) market segments with multiple international marques both locally and abroad.
With this new Business to Consumer (B2C) market approach, DKLS through their domestic retail arm brand, DK Schweizer, will offer bespoke services to individual vehicle owners who wish to have their very own personalised and customised leather seats.
“Ultimately, we want our customers to experience the feeling of luxury and comfort at a reasonable price regardless of the vehicle their own. The first of its kind product offerings in the region to meet individual expectations who desire to have an enjoyable driving experience.
“Also, customers would not need to worry about the leather fittings as we have an in-house test centre that ensures all materials and fittings are put through vigorous and meticulous Quality Control (QC) testing for durability and reliability are not being compromised,” said Director of DK Leather Seats, Lesley Koek.
Staffed with talented master craftsmen and leather from tanneries in Italy and South America, DKLS factory is also equipped with the latest technology and automation, ensuring high production and efficiency to meet the demand of customers whilst minimising wastage and carbon footprint.
The company also has its own research and development team that works tirelessly towards developing materials and customisable templates for the latest car models. There are over 10,000 seat patterns and car models in their database comprising of domestic and foreign brands.
With a growing number of vehicles fitted with side airbags in the seats, DKLS has invested in the technology and know-how to ensure their products perform as expected. The finished products are tested and certified by TUV Rheinland Group as compliance of airbag deployment.
DKLS hopes to be a trendsetter for car seat personalisation and customisation whilst delivering quality, durability and value for money products for customers enjoyment at a premium level of comfort.