Remember the Bugatti Chiron timepiece? It’s back with more bling!



Earlier this year, Bugatti and Jacob & Co released the new line of Bugatti Chiron timepieces. What separated these Tourbillon timepieces from others was the movement of a tiny crankshaft in a W16 engine layout-replicating the actual Chiron.

These new versions of the Bugatti Chiron timepieces are reimagined with new material choices for the ultimate pairing with one’s attire and accessories. And of course, when you’re driving in the actual car.

A total of five designs are curated for this series. The first two were built upon a theme of sapphire crystal in natural or blue. The next two designs ups the ante with the liberal use of white diamonds.

The case is made with either 18-karat Rose Gold or White Gold material. Jacob & Co have placed sparkling white diamonds on the casing with the rose gold material while the white gold edition is encrusted with 391 black and white diamonds (approximately 20 carats).

Both diamond-encrusted Bugatti Chiron timepieces are embellished with baguette-cut white diamonds on the crowns and pushers. A total of only 52 pieces will be crafted by Jacob & Co.  

For those who prefer the Bugatti Chiron timepiece without the sapphire crystals or 20-carat white diamonds lining the entire casing, the final design features a more “minimalist” look.

In this design, an 18-karat Rose Gold case is paired with a special anti-reflective sapphire crystal finished with black DLC titanium crowns and pushers. The relatively low-profile appearance is only limited to 72 pieces.

As mentioned earlier, the flying Tourbillon movement maintains, together with the 60 hours of power reserve. Although no prices were accompanied in the release, this new “extra bling” Bugatti Chiron timepieces will be well above the US$ 280,000 asking price of the previous titanium-made series.